Your About Us page could include testimonials or case studies (or both).Ī testimonial is a satisfied customer who is giving you a raving review. You’re writing content about how a small business can use the persuasive copy in its email campaigns to drive customers onto its online store. Let’s say you’re a sales writer who is running a blog about copywriting for small businesses. How you add social proof to your blog’s About Us page will depend on what kind of blog you have. Second, you want them to know what purpose this blog serves.Īre you a blog for an eCommerce store? Are you an affiliate marketing blog that writes reviews about vacuums? Are you a personal blog that’s offering your services, such as copywriting or design work? Third, you want them to know why they should trust you. If you’re unsure of what approach to take, always side with whatever option brings more value to the reader. If you are just one of few business owners involved in the blog, then you can decide if you want to introduce all owners or if you want one owner to be the spokesperson. ![]() This means including your name, some biographical information, and a photo. What do you want them to know? First, you want them to know who you are. Think of your About Us page as the first time a customer or reader has been introduced to your web page and your overall brand. What Should The Goal of Your About Us Page Be? Instead, you can create a separate page with your contact form and link to that page from within your about page. You don’t want to assume that your reader needs to contact you. Think of it as your first impression with your target audience. Your About page is where you go over your selling points, introduce your online business or team members. I think it’s best if you keep those pages separate because they’re doing two different things. I sometimes see amateur bloggers try to make their about page and contact page into one page. There are several ways to incorporate E-A-T into your About Us page, which we go over in my first tip.īut first, I want to clarify a misconception. This matters no matter how you’re making money from blogging, whether you’re monetizing through affiliate links, ad revenue, or by selling your own products or services. What that means for you is Google, and your readers are looking to see if your blog is a good source of information. This is a well-known aspect of SEO called: E-A-T. No matter what its called, it serves the same purpose – it lets your reader know several important things:Įxpertise, authority, and trust are three major components of running a successful blog. Sometimes the About Us page goes by different names, such as “Our Story” or “Our Mission” or your company’s “Mission Statement.” About Us Page? What Should The Goal of Your About Us Page Be? Should You Consider The “About Page” Mobile Experience? How To Write Towards Your Audience? The Importance of Be Specific In Your Blog’s About Us Page? What Are Some Good About Us Page Examples? Are You Ready to Write Your About Page for Your Blog? What is an About Us Page?Īn About Page is a landing page on your blog that tells a story around your entire website. ![]() Table of Contents What is an About Us Page? Contact Page vs. ![]() You don’t want wasted real estate on your blog. It isn’t that those pages aren’t important, it’s that every page on your blog is important. Sometimes I see beginning bloggers put too little thought into their ‘About Us’ page, focusing all their attention on their homepage or blog post page. Every page on your blog should serve more than one purpose and should complement your overall brand. The same thing goes with creating a blog. The best designed retail stores utilize every aspect of their showroom – from the window display to the entrance, to the shelves where products are stored to the check out rack with gift cards and other last-minute add-ons. Think of your blog as a brick-and-mortar retail store. What is an “About Us” page for a blogger?.Are “About Us” pages even important for blogging?.Specifically in this post I’ll be covering: We will look at a few examples and go over my 4 tips for writing an About Us page that works for your blog. In this post, I’m going to cover how to write an “About Us” page for blogging purposes.
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